Marketplace selling in the Philippines rewards fast fulfillment and honest sizing. Many Chinese founders act as sourcing agents while Filipino partners handle last-mile—structure roles clearly.
1) Own-brand local inventory in Valenzuela/Paranaque warehouses. 2) Cross-border agent from China with 7–12 day air bundles. 3) Digital services—avoid fighting SKU wars on phone cases.
Use seller centers, integrate couriers (J&T, SPX), and keep ORs for BIR. Track return reasons weekly—sizes and color mismatch dominate disputes.